Marshall Sellers, Founder of PAAVO Running System Dies

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Texas high school cross country begins its march through the qualifying rounds this week with heavy hearts, mourning the passing of Marshall Sellers, a teacher, coach, and architect of the Paavo running system.

Named for Finnish legend Paavo Nurmi, Sellers' method emphasized the daily craft of teaching before coaching: consistency, character, and confidence built over seasons, not days. Sellers founded Paavo Running Camps in December 1968 and spent a lifetime in classrooms and on trails, serving as an educator and coach in Elkhart, Indiana from 1968 to 2013.

His teams reflected his philosophy early on at Elkhart Central and captured the 1973 boys' Indiana cross country state title. His former athletes still echo his favorite refrain, shared in 2017, shared by the South Bend Tribune, "Teaching is the heart of living. It's about doing something you've never done or didn't want to do. It's about testing character."

Sellers' influence and effects have rippled far beyond the Midwest. Programs across the country, at times including national powerhouse Fayetteville-Manlius (NY) and, in Texas, perennial titans Southlake Carroll and Luling, who have absorbed Paavo's structure and spirit, translating it into generational success.

Carroll's current six-year run of consecutive UIL 6A state championships (and pursuit of a seventh) and Luling's UIL record of eight straight 3A titles from 2010-2017 both trace threads to Sellers' blueprint. "I don't think there is a person more instrumental in the upsurge of Texas distance running," former Southlake Carroll coach Robert Ondrasek reflected with MileSplit. "I have no idea how many Texas state championships came from this system, but definitely over 30."

Raised in Fremont, Michigan, and educated at Western Michigan University and Indiana University, Sellers built a life around learning and helping others learn how to work. His Paavo system outlived trends because it was never a trend; it was a teacher's plan for developing people as well as athletes.

As Texas lines up for the state series, the sport pauses to honor a man whose quiet, persistent pedagogy helped define its modern era. Marshall Sellers leaves behind a legacy measured in championships, yes, but more profoundly in the countless runners and coaches who discovered their best selves by doing hard things the right way, day after day, step by faithful step.